New Study Shows Most People Don’t Care About Apple Versus Android

If you pay attention to tech blogs, then you may be under the impression that Android versus Apple is our generation’s World War. And yes, the One Click Root blog might be guilty of dramatizing the mobile OS battle, but isn’t Apple vs. Android a big enough struggle to warrant such coverage? Not according to most people. A recent study showed that the average consumer couldn’t care less when it comes to Apple versus Android. That’s right: for all the cursing, fist-shaking, and low blows thrown by both sides of the battle, nobody is really paying attention. The report concluded by stating that: “Consumers are not locked into any single platform. Consumers know about the operating system of their devices but the research does not suggest loyalty to a specific operating system.” In other words, consumers choose devices based on whatever OS suits their fancy at that particular moment in time. Sometimes, their perfect device will be an Apple product. In other cases, they’ll like a new Android. The report also came up with other interesting findings on the state of Android in 2013, including: -Consumers focus on multi-functional devices as opposed to buying multiple single-function devices (in other words, you buy a smartphone with a good camera instead of buying a camera and a phone) -Cloud-based services and apps “are showing substantial increase in use” -Consumers are becoming more productive at work by using their multi-functional devices instead of relying on multiple single-function devices You can view the full report and all its findings here